Kent Feeds (ShowBoss)

Company Overview

Kent Feeds (Kent Nutrition Group) is a Midwest-based feed company operating as Kent Feeds / Blue Seal. Their show livestock line is branded “ShowBoss” for supplements and “Show Lamb Gale Force / Breeze” for base feeds. ShowBoss products are widely distributed through Tractor Supply Co., making Kent one of the most accessible show supplement brands for rural exhibitors. All sheep-relevant products are explicitly copper-free with sodium molybdate added.

Sheep-Relevant Product Line

Product	Type	Primary Function
Show Lamb Gale Force 18DQ	Base feed	Standard grower/finisher — medicated Deccox
Show Lamb Gale Force HE 18DQ	Base feed	High-energy grower/finisher — medicated Deccox
Show Lamb Breeze 45DQ	Base feed	Starter/grower/conditioner — medicated Deccox
ShowBoss Lowdown	Commercial supplement	Dry-textured high-fiber fill
ShowBoss Fit N Finish	Commercial supplement	52% protein fat-trimmer and muscle builder
ShowBoss Final Drive	Commercial supplement	35% protein muscle-building topdress
ShowBoss Biomend	Commercial supplement	Prebiotic gut health and digestive wellness
ShowBoss FATfetti	Commercial supplement	Rumen-protected fat for bloom and cover

Show Line Notes

Kent has a fully dedicated show line across both base feeds and supplements. All three base feeds are medicated with Decoquinate (Deccox). Kent’s two key proprietary technologies appear throughout the show line:

• NutriVantage® for Sheep — proprietary ingredient increasing dry matter intake, supporting ADG, and reducing stress; exact composition not disclosed
• ShowBloom® — brewers yeast supplement for digestive health, wool quality, hoof integrity, body condition, and muscle tone

ShowBoss supplements are all copper-free and explicitly labeled safe for sheep. They are available at Tractor Supply Co., making this brand highly accessible compared to brands requiring specialty distributors.

Community Notes