Essential Show Feeds

Company Overview

Essential Show Feeds (operating under Nutrition Services, Inc.) is a dedicated show livestock supplement and feed brand serving sheep/lambs, goats, pigs, and cattle. Their tagline — “a team with industry experience to get you to the backdrop” — signals pure show-circuit positioning with no general maintenance livestock line. They operate a Youth Awards Program for documenting champion animals and distribute through a dealer network and major retailers including Valley Vet Supply and QC Supply. Phone: (800) 697-1998.

Sheep-Relevant Product Line

Product	Type	Primary Function
Foundation	commercial_supplement	Daily probiotic/gut health — 20 trillion CFU/lb, skin/hair/hoof
FLARE	commercial_supplement	High protein/fiber pellet for rib expansion and back shape
CHUB	commercial_supplement	Fat/protein pellet for cover and bulk
Crease (a.k.a. Amino Crease)	commercial_supplement	Muscle expression, handling, and skin quality (44% protein, 17% lysine)
Touch Tone	commercial_supplement	Multi-mechanism muscle building and endurance
12 O’Clock	commercial_supplement	Egg/cheese-based mass, shape, and freshness
Soft Silk	commercial_supplement	Liquid fat/cover with omega-3 and vitamin E
Fluff	commercial_supplement	Molasses-based appetite stimulant with B vitamins and MOS
Belly Down	commercial_supplement	Flank depth and body fill
Uni4m	commercial_supplement	Fat/energy for uniform cover — also resold by Rule Supplements
Keep’N On	commercial_supplement	Show/sale day muscle shape drench — also resold by Rule Supplements
Keep’N On Clear	commercial_supplement	Clear version of Keep’N On for mixing with drenches
Composure	commercial_supplement	Calming paste/liquid — thiamine + magnesium
Voltage	commercial_supplement	Stress-period appetite and water consumption (Amaferm prebiotic)
Sasquatch	commercial_supplement	Hair growth via melatonin (100mg/oz) — NAMING CONFLICT with Rule Supplements
Glisten	commercial_supplement	Oil-free topical coat shine spray
Equex	commercial_supplement	Joint supplement — glucosamine, chondroitin, MSM, hyaluronic acid
Torch	commercial_supplement	Fat trimming supplement (61% protein, 1% fat)
Essential 417	base_feed	Texturized show lamb/creep feed — medicated with Deccox
Essential 330	base_feed	Pelleted creep feed — medicated with Deccox

Show Line Notes

Essential Show Feeds is 100% show-focused — every product is designed for show animal presentation. Their lamb supplement line is notably research-forward with disclosed guaranteed analyses on several products, which is rare in this category. They serve as the OEM source for at least two products resold under the Rule Supplements brand (Uni4m and Keep’N On), suggesting a supplier relationship or licensing arrangement.

Products Excluded

• Repro Plus — breeding/reproductive supplement (donors, AI groups, stud ram fertility); not a show-prep product
• 14.5% Ewe Feed — maintenance feed, not show-prep
• Concept Mineral — general mineral supplement, not show-specific
• 705 W/ Paylean — contains Paylean (ractopamine); likely swine-only given the banned-substance implications for sheep at most show associations
• Money Maker — economical creep feed; primarily a starter rather than show-prep supplement
• Pig Aminos — swine-specific, no sheep crossover

Where to Buy

• Company website: https://www.essentialshowfeeds.com
• Valley Vet Supply: https://www.valleyvet.com
• QC Supply: https://www.qcsupply.com
• ACS Show Supplies: https://www.acsshowsupplies.com/essential-show-feeds
• Phone: (800) 697-1998
• Dealer network (contact company for local dealer)

Community Notes