12 O'Clock

Overview

12 O’Clock is Essential Show Feeds’ premium mass and shape supplement, using an egg and cheese protein base to add body, bulk, and a “bold, shapely top.” At $104.99 for an 8 lb bucket (also available in 20 lb), it is the highest-priced per-pound product in the Essential sheep line. The egg and cheese protein base is an unconventional ingredient source in livestock supplements, typically associated with highly digestible amino acid profiles. The name references the position of the top of the animal when viewed from the side.

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Manufacturer Specifications

Guaranteed Analysis

Nutrient	%
Crude Protein (min)
Crude Fat (min)
Crude Fiber (max)
Moisture (max)

Note: Guaranteed analysis not available from product page.

Key Ingredients / Active Components

• Egg protein (high-quality amino acid source)
• Cheese protein (casein — slow-release, high-quality amino acid source)
• Specific full ingredient list not disclosed on product page

Official Feeding Rate

• Rate: Not specified in available sources
• Introduction: Not specified
• Species notes: Show livestock (sheep/lamb implied by placement in lamb products)

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Show Circuit Use

Sources: essentialshowfeeds.com/lamb-products

How Experienced Feeders Actually Use It

12 O’Clock is a premium shaping product aimed at feeders who need visible improvement in top line, mass, and overall body boldness. The egg and cheese protein base delivers highly digestible amino acids that support rapid muscle protein synthesis. Given the premium price ($104.99 / 8 lbs), it is most likely used as a targeted short-window product in the final weeks of preparation rather than a daily foundation product.

Real-World Feeding Rate

• Typical rate: Not found in available sources
• Introduction timeline: Likely mid-to-late program based on price and positioning

Common Deviations from Label

No data found.

Breed-Specific Notes

No breed-specific notes found. Top line and back shape are premium judging criteria across all market lamb breeds.

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Phase Protocols

Weeks 8–6 | Condition Building Phase

Introduce if top line development is a primary goal with enough time to see response.

Weeks 5–3 | Fill & Shaping Phase

Primary phase for 12 O’Clock. Use to drive mass and shape improvement heading into the final stretch.

Weeks 2–1 | Final Prep Phase

Continue. Top line and mass should be fully expressed by show time when used consistently through this phase.

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Stacking Protocols

With Crease: Crease drives loin muscle expression from the side; 12 O’Clock drives top mass and boldness. Together they address both dimensions of muscle development. With FLARE: FLARE opens center body; 12 O’Clock fills the top. Complementary shape-building combination.

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Budget Alternatives

Standard high-protein supplements with conventional animal proteins (blood meal, fish meal) serve a similar amino acid delivery function at lower cost. The egg/cheese protein base is 12 O’Clock’s differentiating claim — if that mechanism is important, there is no direct commodity alternative.

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Community Tips

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