Show-Rite NewCo Lamb Feed D22.7

Overview

Show-Rite NewCo Lamb Feed D22.7 is the primary complete show lamb base feed in the Show-Rite program, formulated with Alltech technology for muscle development, handle, and show-ring appearance. It contains decoquinate at 22.7 mg per 100 lbs body weight for coccidiosis control — making it a medicated feed. It is formulated specifically for lambs and should not be fed to other species.

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Manufacturer Specifications

Guaranteed Analysis

Nutrient	%
Crude Protein (min)	17.0
Crude Fat (min)	5.0
Crude Fiber (max)	12.0
Calcium	0.0–1.4
Phosphorus (min)	0.3
Moisture (max)	not listed

Key Ingredients / Active Components

• Alltech technology (fermentation/probiotic technology) for digestive and immune health
• Decoquinate at 45.4 g/ton (active drug ingredient — coccidiostat)
• Full ingredient list on product tag

Official Feeding Rate

• Rate: 1 lb per 100 lbs body weight daily, alongside quality forage
• Introduction: Transition gradually; minimum 28-day feeding period for coccidiosis benefit
• Species notes: Formulated specifically for lambs — do not feed to other species

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Show Circuit Use

Sources: showrite.com (Cooper Newcomb guide), showrite.com (120 days out guide)

How Experienced Feeders Actually Use It

NewCo Lamb Feed is the backbone of the Show-Rite show lamb program from weaning/project start. Circuit feeders begin lambs on it at weaning or project purchase and run it as the base through the entire show program. Supplement additions (Muscle-In-Motion, Star Shine, Sculpt, Rite Tyme) are layered on top depending on what the individual animal needs.

Real-World Feeding Rate

• Typical rate: Fed alongside quality forage; quantity adjusted based on target gain and show timeline
• Introduction timeline: Transition onto NewCo at project start (as early as 4 weeks of age per Cooper Newcomb guide)

Common Deviations from Label

Circuit feeders reduce NewCo Lamb Feed quantity when targeting fat loss (substituting Sculpt or Star Shine to maintain intake while shifting the nutrient profile).

Breed-Specific Notes

No breed-specific notes found.

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Phase Protocols

Weeks 12–9 | Foundation Phase

Introduce as primary base feed. Add Muscle-In-Motion (4 oz/feeding) for animals needing early bloom and fat cover.

Weeks 8–6 | Condition Building Phase

Evaluate maturity curve. Add Star Shine for early-maturing lambs; keep or increase Muscle-In-Motion for late-maturing lambs needing cover.

Weeks 5–3 | Fill & Shaping Phase

Introduce Sculpt (4–8 oz/day) for overweight animals. Reduce NewCo quantity if targeting fat loss. Introduce Rite Tyme at 90–100 days out.

Weeks 2–1 | Final Prep Phase

Fine-tune base feed quantity based on weight target. Add Stretch and Rite Factor as needed. Continue Rite Tyme.

Show Week (Days 5–1)

Continue base feed at maintenance level. Begin Swell protocol 48–72 hours before show.

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Stacking Protocols

Show-Rite’s program places NewCo as the base and layers supplements by phase and individual animal need. Muscle-In-Motion → Star Shine → Sculpt is the typical maturity-curve progression over the top of the base feed.

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Budget Alternatives

• Other complete textured show lamb feeds (Honor Show Chow, Sunglo Show Lamb)

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Community Tips

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